Residential
Home Staging: Essential Tips to Increase Buyer Attraction
Home staging is a marketing strategy that draws attention to your home’s best assets and minimizes its challenges. Good staging draws on fundamentals of interior design with a sprinkle of psychology to create an emotional bond with the prospective buyer. How Important is Home Staging? According to the 2023 Profile of Home Staging, a report…
Residential
Finding a Lake Home
In the wake of the COVID-19 pandemic and the mainstreaming of remote work, more people are looking to trade city life for lake life. Historically 80% of lake homes were vacation homes, however, that trend is shifting. Nearly half of lakefront properties are now being utilized year-round as primary residences. With Wisconsin being home to 15,000…